Social Media, Technology, Healthcare, & Commercial Real Estate

On March 15, 2011, I will be one of the guest speakers at the 2011 Interface Healthcare Real Estate Symposium being held at the McGraw-Hill Conference Center in Manhattan.  Additionally, I will be moderating a group of panelists discussing the latest technologies used today in association with social media and marketing strategies for leasing and sales designed for healthcare real estate endavors.  Joining me on this panel will be Chris Drewes, Partner with Kelley Drye & Warren LLP, Jeff Oram, Director of National Office and Industrial Properties Group with Marcus and Millichap, Travis Tucker, Sr. Leasing with Duke Realty Corporation, and Christopher Montello, Chief Operating Officer with ProMed Properties, Inc.

During the event, I am going to take this example one step further by logging into LinkedIn and tying this article to various groups I happen to be a member of, thus exponentially sending this one message further down the line.  I will show how to access my twitter account and establish a link for all the followers on that account.

Additionally, on March 23^rd, I will be hosting a live webinar for over 450 brokers who work for various NAI affiliates around the country to help motivate and train them to embrace social media in their marketplace, as I have done in my local marketplace.  I will use this article, yet again, as an example of the power of technology available today.  I like to call this type of marketing ‘indirect marketing’ which costs nothing other than some of my time.  Being an entrepreneur, I try to spend my time as wisely as possible; allowing me to get the greatest “bang for the buck.”  Given the NAI platform of worldwide access with local market expertise, this takes the entire networking concept into the 21^st century.  I am proud to be spearheading this phenomenon which will turn a lot of heads in the commercial real estate industry.  You may as well hop on the bandwagon or you will feel like you were left behind in the dark.

Introducing: NJCREA-Healthcare

Many of my readers are familiar with the New Jersey Commercial Real Estate Alliance (www.njcrea.com), an organization I co-founded with twelve (12) other long-standing firms doing business in the state of NJ that have a focus on commercial real estate.  I am pleased to make the first public acknowledgment that NJCREA has begun to roll out phase II of its endeavors, which is to create spin-offs into much more focused areas of concentration.  The first spin-off, which I will be spearheading, will focus on healthcare related transactions.  On Wednesday, March 2^nd, I hosted the first meeting which had nine firms with a niche for healthcare related business.  I want to share with you the initial members of this rare and powerful group of professionals:

Darren  M. Lizzack - NAI James E. Hanson (www.naihanson.com) (dlizzack@naihanson.com)

Kevin Hanson- Hunter Group (www.thehuntergroup.com) (Kjh@thehuntergroup.com)

Joel Ives- IS&L Architects (www.isl-arch.com) (Jives@isl-arch.com)

Leonard Savino- Langan Engineering (www.langan.com) (lsavino@langan.com)

Steven Antico- Garfunkel Wild, P.C. (www.garfunkelwild.com) (santico@garfunkelwild.com)

Ross Mazer- Provident Bank (www.providentnj.com) (ross.mazer@providentnj.com)

Robert Gabriel- Microwize Technology, Inc. (www.microwize.com) (robertg@microwize.com)

Christopher Brooks- Catcord (www.catcord.com) (cbrooks@catcord.com)

Mary Ann Hamburger- Mary Ann Hamburger Associates, LLC (mahassoc@hotmail.com)

Thank you for your time and consideration; I hope you found this reading to be interesting and look forward to sharing more commercial real estate news with you next month.  Keep your eyes open for much more to come on NJCREA-healthcare; we have only begun to scratch the surface of what is to come in the future.  I leave you with a quote to think about:

“I used to know more people than those who knew me; today, more people know me than I know of them!” by Darren M. Lizzack, MSRE