Greetings and I hope this message finds you well! The past few issues have been highly focused on Commercial Real Estate from a pricing perspective and I thought I would change things up a little this month and focus on Marketing Commercial Property from my perspective. Marketing is a necessary evil in all businesses, and if you own a business, you probably already realized this. And with market conditions where they are today, Marketing becomes much more important due to heightened demand for vacancies coupled with inventory that is beginning to pile up!

Many Brokerage firms handle marketing for their Clients and I thought it would be nice to highlight some of the Marketing benefits offered here at NAI James E. Hanson. Let me begin by informing you of the biggest complaint Clients have with Real Estate Agents or in other words, the way Brokers are perceived in the marketplace; Brokers place a sign on the property and disappear for six months. I rather enjoy hearing this complaint because it opens the door for my ability to prove that statement could not be further from the truth.

I present a six month marketing plan that highlights verbally and graphically what efforts will be made on behalf of the client. And if I fail to abide by the mutually accepted plan, I have no problem allowing the Client to fire me. And let me say this, I have never been released from an assignment due to my poor etiquette and professionalism that I guarantee from day one! This platform is not going to be used to give away all my secrets, but to give you an idea that for the six months I am hired for a job, I am actually working towards achieving a goal which satisfies my Clients’ expectations. And this plan which gets implemented gives Clients a certain comfort level that they know someone is looking out for their best interests. My job is to exceed my Client’s expectations by treating them as if I were treating my own personal family. I do not have a crystal ball to determine exactly how long it will take to complete an assignment because if I did, you would not be reading this since I would not have written it; I would be off traveling the world spending my good fortune instead!

The reason a good Broker implements a marketing plan is because time is the most precious thing in the world and if you waste time on something, you never get it back. By spending the time in one area causes lost opportunity elsewhere. Therefore, a good Commercial Real Estate Agent knows how to spend time wisely in order to make best use of it. A Broker/Agent only receives compensation when a job is completed, so the incentive is to achieve the desired goal in a timely fashion.