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Corn Flakes and Commercial Construction PDF Print E-mail
Written by James Heuer   
November 08, 2010
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James Heuer
Heuer & Company
(201) 493-0220
jim@heuerandcompany.com
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While recently performing my family’s weekly food shopping , I found myself marveling at the shrinking packaging of many of our staples. I noticed that the down-sizing is often accompanied by redesigned and rebranded packaging whose intention, it seems, is to disguise the lower volume and higher unit price. I began to consider whether a similar dynamic could be in effect in the commercial construction world. Is it possible that the commercial construction provider is selling services at last year’s prices but somehow packing less coffee, corn flakes or orange juice in the package? A cursory review of client expectations and industry standards reveals that in fact, quite the opposite is true. It seems that the commercial construction service provider is faced with an increasingly knowledgeable and demanding client with progressively higher expectations about the level of service purchased with their money. More often now, in addition to constructing plumb, level and square structures based on sound building techniques, the commercial construction provider is expected to:

  • operate with a high level of professionalism
  • respond quickly to communication, usually within hours or even minutes
  • maintain expertise in all disciplines of complex projects
  • minimize risks by developing and implementing safety programs
  • own, operate and maintain technology that supports core business functions that include timely communication, accurate record keeping, project scheduling and cost projecting
  • maintain knowledge of building code changes
  • stay current with sustainability and green building initiatives
  • employ sound legal documentation including contracts, change orders, lien releases, requisitions, email correspondence and meeting minutes
  • maintain appropriate levels of insurance and provide indemnification where necessary
  • develop and maintain relationships with material suppliers and subcontractors to obtain the best value in product and trade sourcing
  • provide supplemental design services when the design professional’s level of engagement falls short of the project requirements

The combination of these escalating expectations and weaker demand for construction services in general, leads many commercial construction companies to find themselves caught between the anvil and hammer of higher project delivery costs and the inclination of the market toward lower prices. In the current commercial construction market, prices have fallen and there definitely are more corn flakes in the box.

Last Updated on November 15, 2010
 

Comments  

 
0 #2 James Heuer 2010-12-06 10:28
We find that it's frequently not easy to meet our clients' expectations due to the pricing pressures involved. So more than ever, the challenge is to communicate the risks associated with the lowest-price model.
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0 #1 Joel Ives 2010-12-02 10:50
Jim; Excellent article. Our architectural firm works with many contractors but, not all live up to the high standards of your company. Your list of expectations creates a high benchmark that I wish others would follow.
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